The next stage of the £12 million renovation and rebranding project gets underway this week when the central London venue closes for six weeks of interior and exterior improvements.

The QEII Centre began a £12 million capital investment programme and rebranding 18 months ago, to re-establish its ‘wow’ factor and improve visitors’ experiences. Cutting-edge technology, luxury fixtures, discreet security and a QEII concierge service have combined to warm the welcome, while the remodelled foyer is now bright and spacious with airport-style check-in desks to aid concurrent registration for events.

Mark Taylor, QEII Centre chief executive, said: “This phase of works continues with our multi-phased master programme that has already transformed the centre and had a significant impact upon our trading.

“The centre grew its occupancy level and turnover by 17.5% in 2014/15 recording its best income performance since 2008/09. What is particularly interesting to note is that while we have changed physically, we have also evolved philosophically too. We have invested and analysed our customer journey and our clients have remarked on the change – the team have all got a new spring in their step.”

Summer refurbishment works at QEII Centre are due for completion in early September.