JUPITERS Casino have revealed ambitious plans to build a second tower at its Gold Coast site in addition to a $345m refurbishment of the existing hotel whilst construction is already underway of a luxury 6-star, 17-storey tower.

The current refurbishment includes nearly 600 rooms.  Owners The Star Entertainment Group revealed that the planning process for the new 200m-high hotel tower on the ocean side of the property are already in motion.  The new tower is expected to house around 700 hotel rooms and apartments. This will bring the casino and resort’s room numbers to almost 1400.  Plans also included the addition of a live sports theatre.

The total investment under consideration has the potential to reach around $850 million with the proposed hotel/apartment tower plus the additional development works around the sports theatre, and further food and beverage offerings.

It is expected that the proposed new tower and sports theatre, and the six-star all-suite hotel where works are already under way, could generate more than 1000 construction jobs.

Jupiters’ workforce has been tipped to increase to around 2300 employees once the projects are complete and the new areas operational.

 Star Entertainment Group stated “Our commitment to the Gold Coast is unambiguous. We are already well advanced on transforming the property through the hotel refurbishment and new restaurants, and later this year when we rebrand to The Star Gold Coast, the new six-star all-suite tower will be rising out of the ground.

Adding another tower in joint venture with such highly-credentialed partners as Chow Tai Fook Enterprises and Far East Consortium has the potential to create a tourism asset at scale that helps serve to position the industry as an economic driver in Queensland.  Importantly, we will also have a world-class property just up the highway at Brisbane to ensure the tourism experiences on offer, while unique by location, will also be complementary and of benefit to the broader southeast Queensland area by significantly increasing visitation. Our partnership with Chow Tai Fook Enterprises and Far East Consortium, with their insights and touch points in Asian markets, will also assist in that respect.”