Fine builders Morton Hale Construction has rebranded as Hale and unveiled a new look.
The move follows a period of growth which has seen the company successfully deliver a significant number of substantial projects. Founded 12 years ago, Hale specialises in complex, high quality residential, heritage and commercial work, partnering architects to help make their vision a reality.
The new monochrome look is minimalist in design, creating a simple and effective brand identity.
Founder and director, Christian Hale, explains: “We felt the business had progressed in recent years and our brand identity didn’t really reflect us. We are all about attention to detail, managing complex builds and maintaining quality in all aspects of our work.”
“As a result, our logo and website have been reimagined to create a whole new look that better showcases our values and work. Over the years we’ve built a good reputation in London and the Southern counties for working collaboratively with architects to deliver complex projects with highly individual and technical specifications. Tight cost and site management combined with robust construction details creates a culture of care that runs throughout our work, during the build and after completion
“This collaborative approach and aftercare services mean we’ve built long-standing relationships with existing clients and are expanding the portfolio of architectural partners we work with.
“Our new name and look reflect the next exciting chapter in our story, as our business continues to expand as we take on larger, more prestigious projects.”
Hale launched the new identity and website in October, reflecting the growth and larger projects the company has completed in recent years.
