Recently announced – JOHNSTONE’S PAINT™ brand by PPG is the lead partner of the World Snooker Tour’s, Masters tournament for the next three years. The most prestigious and highly anticipated event in the snooker calendar.
The 2025 Johnstone’s Paint Masters will be held at Alexandra Palace, London from January 12-19 2025. It will feature the world’s top 16 players who will compete for prize money of £1 million at a tournament first staged in 1975. Ronnie O’Sullivan lifted the trophy for a record-extending eighth time in 2024, beating Ali Carter 10-7.
Earlier this year, Johnstone’s Paint, announced a long-term partnership with the World Snooker Tour, with the Johnstone’s brand being the lead partner for the Players Championship and Tour Championship during the 2024 Players Series. Its “Our ongoing partnership with the World Snooker Tour continues to be an exhilarating journey for us. The Masters event provides an excellent platform to raise further awareness for our flagship brand,” said Megan Esmond, PPG marketing director for the UK & Ireland, Architectural Coatings. “Colour is also an integral part of our Johnstone’s brand and equally is at the core of the snooker game, so this is the perfect partnership to bring colour to life in a different and engaging way.”
“We are extremely excited about the partnership; it’s not only about driving brand awareness but the broader opportunities it provides too. Including driving engagement with our employees and customers as well as opening up doors to make a difference in the snooker community, through our Colourful Community projects.”
New World Champion Kyren Wilson said: “The Masters has grown so much in recent years; many players consider it the best atmosphere on the tour and it is a title that everyone wants to win. Having landed the world title, the master’s is now at the top of my list! It’s fantastic to bring Johnstone’s Paint on board as title sponsor, I’m sure they have fantastic ideas to work together with our sport and help us engage with fans.”
WST’s Chief Commercial Officer Peter Wright said: “We are delighted to build on this exciting partnership and to continue to create a colourful future by working with Johnstone’s Paint.
“In recent years, Johnstone’s Paint Masters has made huge leaps forward to the extent that every session is packed with an audience of over 2,000, and the experience of coming to Alexandra Palace has become a bucket list item for fans who love live sport.”
“Snooker is enjoying incredible progress in terms of our television audience, live attendance and digital growth and we are pleased to welcome Johnstone’s Paint as part of this journey. We will be working closely with them on a range of initiatives including their outstanding community projects and link with STEM Learning.”
